Woom Bikes
- Cel animation
- 2022
![](https://bukelacampbell.de/wp-content/uploads/2023/01/woom_tap.jpg)
![](https://bukelacampbell.de/wp-content/uploads/2023/01/woom_noise.jpg)
![](https://bukelacampbell.de/wp-content/uploads/2023/01/woom_outlines.jpg)
![](https://bukelacampbell.de/wp-content/uploads/2023/01/woom_wolken.jpg)
![](https://bukelacampbell.de/wp-content/uploads/2023/01/woom_bad.jpg)
![](https://bukelacampbell.de/wp-content/uploads/2023/01/woom_wasser.jpg)
![](https://bukelacampbell.de/wp-content/uploads/2023/01/woom_blitz.jpg)
![](https://bukelacampbell.de/wp-content/uploads/2023/01/woom_pizza.jpg)
![](https://bukelacampbell.de/wp-content/uploads/2023/01/woom_logo.jpg)
My first graphical attempt was colorful. Here are the first layouts I did to find a visual language.
![](https://bukelacampbell.de/wp-content/uploads/2023/01/Woom_mg_tapping_phone_impact_cloud_1.jpg)
![](https://bukelacampbell.de/wp-content/uploads/2023/01/Woom_mg_tapping_phone_impact_cloud_2.jpg)
![](https://bukelacampbell.de/wp-content/uploads/2023/01/Woom_mg_tapping_phone_impact_shapes.jpg)
![](https://bukelacampbell.de/wp-content/uploads/2023/01/Woom_mg_tapping_phone_impact_star.jpg)
![](https://bukelacampbell.de/wp-content/uploads/2023/01/Woom_mg_tapping_phone_ripples.jpg)
![](https://bukelacampbell.de/wp-content/uploads/2023/01/Woom_mg_tapping_phone_shockwave.jpg)
![](https://bukelacampbell.de/wp-content/uploads/2023/01/Woom_mg_tapping_phone_splash_1.jpg)
![](https://bukelacampbell.de/wp-content/uploads/2023/01/Woom_mg_tapping_phone_squiggles.jpg)
![](https://bukelacampbell.de/wp-content/uploads/2023/01/woom_color_7.jpg)
![](https://bukelacampbell.de/wp-content/uploads/2023/01/woom_color_6.jpg)
01 /
02 /
03 /
04 /
05 /
06 /
07 /
08 /
09 /
010 /
keyboard_arrow_left
keyboard_arrow_right
The color gradients unfortunately didn't fit the branding of woom. So we decided to stay white with the graphical overlay.
Credits
Client: woom bikes
Agency: aandrs
Director: Sergey Moya
Production: Doity
DP: Benedikt Edgar
Music & Souddesign: staubaudio
Motion Design: Bukela Campbell rep. by mapberlin